اندازه گیری عملکرد کسب و کار
همانطور كه گفتیم، عملكرد چند بعدی است و شامل عناصری است كه هم نتایج و هم فرآیندهای ایجاد نتایج را شامل میشود. از اینرو معیارهای كیفی و كمی، تنها نمایندگان عملكرد هستند و نباید با عملكرد اشتباه شوند. به عنوان مثال تعاریف حسابداری و معیارهای عملكرد، نمایندگان ساختگی تصمیمات قبلاً اتخاذ شده مدیران هستند.
پیشنهاد 4: عملكرد فقط وقتی وجود خواهد داشت كه نتایج حاصله را بتوان شرح داد و یا اندازهگیری كرد و نیز بتوان آنها را در اختیار كسی قرار داد كه قصد انجام كاری از طریق مدل به اشتراك گذاشته شده را دارد.
پیشنهاد 5: شاخصها و معیارهای عملكرد نباید با عملكرد كه این شاخصها و معیارها تنها قسمتی از آن را توصیف میكنند، اشتباه گرفته شوند.
نوع مطلب : تعاریف و مفاهیم،
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