اندازه گیری عملکرد کسب و کار

اشخاصی كه درون یا بیرون سازمان هستند، می‌توانند تعاریف متفاوتی برای عملكرد ارائه دهند. تعاریف ارائه شده توسط فردی از درون سازمان، بر ایجاد نتایج از طریق اعمال انجام شده تمركز دارد. در این حالت اگر افراد داخل سازمان، دیدگاههای متفاوتی به عملكرد نداشته باشند، یك تعریف یكتا و مشترك از عملكرد ارائه خواهد شد كه در عمل كاری بس دشوار است. در مقابل یك فرد خارج از سازمان به شاخصهای عمومی بر مبنای تعاریف آماری محتمل و از قبل تعریف شده نظیر آنچه در آنالیزهای مالی پیدا می‌شود، نظر دارد و كارهای واقعی سازمان در جعبه سیاه باقی خواهد ماند. در این صورت تعریف عملکرد توسط چنین فردی، بر پیش‌بینی اعمال و نیز بر تخمین احتمال نتایج مشخص آینده تمركز دارد. بنابراین عملكرد از دیدگاه افراد خارج سازمان، باعث بحثهای بیشتر خواهد شد.

پیشنهاد 3: اگر ارزیابها در داخل یا خارج سازمان باشند، عملكرد را یكسان تفسیر نخواهند كرد.






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