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اندازه گیری عملکرد کسب و کار - عملکرد نسبی است
 
اندازه گیری عملکرد کسب و کار
چهارشنبه 27 تیر 1386 :: نویسنده : علی اکبری

عملكرد و معیارهای آن باید با خوب یا بد توصیف شوند. عملكرد ذاتاً بدون علامت است و همیشه باید مقایسه‌ایی برای تعیین عملكرد وجود داشته باشد.

برای مثال، در نظر بگیرید كه تأخیر در تحویل، یك پارامتر شرح‌دهنده عملكرد سازمان است، نمی‌توان گفت كه اگر 10 درصد سفارشها با 5 روز تأخیر مواجه شدند، خوب است یا بد. حتی نمی‌توان گفت كه اگر درصد تأخیر در سفارشها، از 10% به 5% برسد، واقعاً بهبودی وجود داشته است یا خیر. برای تفسیر این داده‌ها، فرد باید بداند (یا حدس بزند) كه رقیب یا دیگر كاربران در فرآیند مشابه، چه كرده اند. به شكل زیر توجه كنید.

عملكرد نسبی است

در این شكل، خط پررنگ نشانگر این است كه یك كاهش مطلق در طول زمان خدمت رخ داده است و بصورت درصد تأخیر تحویل، كه كاهشی هم هست بیـان شـده است. از منظـر بهبود پیوسته، این تغییر بطـور واضـح یك بهبود است. اما از منظر دیگر، این تفسیر در عملكرد ممكن است یك بهبود نباشد. درمقابل، در 3 موقعیت شرح داده شده در شكل فوق، سازمان دیگر هم همین فرآیند، یعنی كاهش تأخیر در تحویل را داشته و با خط نقطه چین نمایش داده شده است. در موقعیت A، شركت مشخص شده با خط پر رنگ نسبت به سازمان دیگر، عرصه را باخته است. در موقعیت B، ارتباط بین دو سازمان ثابت باقی مانده و تنها در موقعیت C فاصله بین دو سازمان كم شده است. بنابراین مفهوم عملكرد تنها در مقایسه معنی پیدا می‌كند.

پیشنهاد ۱: عملكرد، مفهومی نسبی بوده و نیازمند قضاوت و تفسیر است.






نوع مطلب : تعاریف و مفاهیم، 
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