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اندازه گیری عملکرد کسب و کار - تعریف عملکرد
 
اندازه گیری عملکرد کسب و کار
سه شنبه 19 تیر 1386 :: نویسنده : علی اکبری

عملکرد چیست؟ (قسمت دوم)

مروری بر فرهنگهای لغات نشاندهنده تنوع معانی واژه عملكرد است. بنظر می‌رسد منطقی است كه ابتدا لیستی از تمام این معانی ضمنی ارائه شود و از تجمیع آنها بتوان یك تعریف قابل استفاده برای عملكرد ارائه داد:

 

- عملكرد، قابل اندازه‌گیری بوسیله عدد یا یك اصطلاح است.

- عملكرد، انجام دادن چیزی است با یك قصد و نیت خاص (مثلاً ایجاد ارزش).

- عملكرد، نتیجه یك عمل است (ارزش قابل اندازه‌گیری ایجاد می‌شود).

- توانایی انجام یك نتیجه یا قابلیت ایجاد آن را عملكرد گویند (برای مثال، رضایت مشتری به نظر می‌رسد معیار قابلیت سازمان برای فروش آینده است).

- عملكرد، مقایسه نتایج با چند الگو یا مرجع انتخاب شده یا تحمیل شده داخلی یا خارجی است.

- عملكرد، نتایج مقایسه با انتظارات است.

- عملكرد در روانشناسی، آن چیزی است كه بروز داده می‌شود.

- عملكرد در هنرهای نمایشی، نمایشی است كه شامل ایفای نقش یا اعمال و نتایج اعمال است.

- عملكرد، یك قضاوت توسط رقباست (مشكل اینجاست كه تعریف كنیم چه كسی قاضی است و بدانیم در چه شرایطی قضاوت صورت می‌گیرد).

بنابراین می‌توان گفت كه عملكرد هم به عمل، هم به نتیجه عمل اشاره دارد. به عبارت دیگر، عملكرد به عنوان عمل امروز كه مقدمه تولید مقدار مشخصی از  ارزش خروجی فرداست، تعریف می‌شود.

باز هم در این مورد با هم صحبت خواهیم کرد.






نوع مطلب : تعاریف و مفاهیم، 
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